So, another post on this blog was about ordering kosher, organic, humanely raised turkeys for Thanksgiving. I’m a vegetarian, but I posted a catchy message on our community list-serve, including the quote, “So have a truly special Thanksgiving. Eat consciously. Know your farmer and where your meal comes from and to be truly thankful in bringing them to your table.” Every one of the people who were intrigued enough to seek more information was turned off by the relative high cost! Well, it fits in with the agenda of convincing people to eat less meat, but it seems to me that the average American (and even most of my CSA members!) is mostly concerned about low-cost food. Michael Pollan may be a bit extreme for some people in his view that America needs more high-cost food (in his view, high cost equals high quality, high in nutrient value), but the average person would rather not think about the animals who suffer under the factory-farm system, all so that people could have chicken, beef, whatever on their table whenever they want to eat. Our society has a long way to go for a social awakening.

DCfoodforall.com is being launched this weekend!

We’re a mix of activists, educators, organizers, farmers, gardeners, non-profit staff, tech nerds, cooks and interested residents. We are bridging the gaps that so often divide our movement, to share our work and have the hard conversations that need to be had.

For social media to message a movement, then there needs to be a coordinated movement to message.

Relationships need to be built across competing interests – I’m excited to share our successes [and lessons learned] as we make it happen.