It’ll be interesting to see what happens to the stock; it rose sharply on this news today. My instinct is that the tides of consumer opinion are running sharply in Whole Foods’ favor; it will take some while for the mainstream food retailers to catch up.

This is the moment when changing public opinion reaches a tipping point, and changing consumer behavior encourages retailers to change their own practices. It’s what happens when 10 million people all decide not to eat imported strawberries and instead, like Daniella, buy the pears…