
After thousands of community screenings and grassroots word-of-mouth, you can finally watch FRESH at the theater. We’re opening at the Quad Cinema Friday April 9th. In the spirit of our grassroots model, we’ve organized a long list of how-to workshops, farm to table dinners, lectures and tastings just for you – including two lectures this Sunday by Joel Salatin (details below)
So pick up your fork, get your hands in some dirt and discover new ways to support real food in the city! Almost all FRESH Week event tickets include a redeemable voucher for a FRESH movie ticket at the Quad, so what are you waiting for? GET FRESH NYC!
Below is just a sampling of the events we have planned.
If Peeps were made with kosher marshmallows, could this become an acceptable alternative to the traditional Hillel sandwich? You decide! Chag sameach.



Every year come Passover there is the great dessert dilemma. Do I try to fake the cake using matzo meal, or forgo carbs and make meringues? A few years back I put out fruit with a dark chocolate fondue, but you can really pull that rabbit out of the hat just once. Invariably, I would pause on almonds, which are delicious, protein filled, fragrant, and fraught with biblical meaning. Many scholars believe that Moses’ rod was an almond branch, as was Aaron’s. It is also believed by some that the staff of the messiah will be an almond branch.
(Originally published at The Forward)

One day last spring, at 11 minutes to midnight, I was on my hands and knees, scrubbing the kitchen floor. My jeans were streaked with dirt and my hands covered with those chalky, yellow rubber gloves that scream, “I’m in serious cleaning mode, people!” There was something soothing about the rhythm of plunging my sponge into the bucket of sudsy water and attacking the grimy tile. And heaven knows, I needed some soothing; I was waist-deep into preparing my kitchen for Passover for the first time, and I was terrified.
As a home cook who had done my share of scrubbing beet juice from the grooves of cutting boards, and coaxed stubborn islands of cheese from the bottom of lasagna pans, I admittedly should not have been so intimidated by a little cleaning. But getting ready for Passover felt like serious business. On top of the usual kitchen cleaning, every last crumb of bread, which is forbidden during the weeklong holiday, needed to be accounted for. If a rebellious Kashi flake fell through the cracks, my home would be unfit for the celebration. To crib from the Hebrew National hotdog packages, Passover cleaners “answer to a higher authority.”

Thanks so much to Justin Goldstein for sharing with us his post from Jewschool. Justin is a rabbinical student at the Ziegler School of Rabbinic Studies at the American Jewish University and a regular contributor at Jewschool.com. He lives with his wife in Los Angeles and is active and interested in issues of food and economic justice, is an at-home amateur organic vegetarian chef, a farmer’s market enthusiast and a vocal advocate and all-around cheerleader for the work which Hazon does in the world.

For many American Jews, the Passover seder is an intimate and annual Jewish experience that is possibly the only time of year they will have such an experience. Not just Jews, but even many non-Jews in America enjoy participating in a Passover seder. There is something unique about the Passover seder which forces us to contemplate our role and status in society, our historical memory and our diet. Whether one observes the laws of dietary restrictions for the full 7 or 8 days of the festival, or if one simply partakes in the unique cuisine, one cannot help but reflect on our typical diets in the face of the temporary changes.
In our contemporary society we have the freedom to visit supermarkets and specialized stores and purchase food from around the world irrelevant of the season or distance. And yet, at the Passover seder, we are forced to recall what it means to hastily prepare simple loaves transported on back. We recognize, in a certain regard, between the stark difference of experiencing food in servitude and experiencing food in freedom. And while we have the freedom to buy and eat what we want, for a series of reasons we in the 21st century have less freedom and awareness in choosing or understanding how our food is produced and what type of story our food has from farm to table.

I don’t watch a lot of Food Network. I like cooking, but I really don’t watch much TV anymore, and when I do, I want to see people fighting and then making out, not stirring things. The point is, I don’t watch the Food Network, but I once saw about 15 minutes of Semi-Homemade with Sandra Lee and it pretty much made me lose all hope in humanity. She was all, “Buy a cake! Spread insane amounts of icing on it! Your kids will love it!” I’m sorry, but do we need a show to tell us that? No, we don’t.

Check out this new special Ride Edition Podcast! If you haven’t heard, Hazon is allocating funds raised from the Bay Area Ride a bit differently than past rides. It’s pretty exciting and really putting the power in the hands (or cycles) of Ride participants, who will get to decide where to allocate the funds they raise.
Also, if you didn’t hear about last year’s NY Ride engagement story, Marc tells us what he was thinking the day he proposed on the Ride.
Check it all out by clicking here!

Bobbi Rubinstein is a publicist, journalist and green activist. She’s chair of the Valley Beth Shalom Green Team and co-founder of Netiya: The Los Angeles Jewish Coalition on Food and Environmental Justice Issues
Tonight at 7pm Pacific Time, Angelenos will ask a fifth question: Why on this night are millions of people going hungry?
With 1 in every 8 Angelenos experiencing food insecurity and 1 in 10 Angelenos using a food bank in 2009, Los Angeles is now known as the “hunger capital” of the United States.

I hosted a St. Patrick’s Day dinner party last week. We drank a lot of beer, but I still have plenty left that I’d like to use up before Passover (Michelle, I accept your cupboard cleaning challenge). There are many wonderful uses for beer (like Guinness Braised London Broil), but my current favorite is beer bread. Not only is it the easiest bread you will ever make, it’s so delicious no one will believe you didn’t spend more than 2 minutes dumping the ingredients together and throwing it in the oven.

As Passover rapidly approaches, cleaning and preparing for the holiday is a topic that comes up more and more. It seems like a huge undertaking and most people dread Passover cleaning– me included. But this year, I’m a little excited. I’ve divided my cleaning into two parts, my kitchen and the rest of my apartment.
I’ve decided to make my Passover cleaning into a more traditional spring cleaning. And what better way to welcome springtime than with a fresh and clean apartment?
As for the kitchen, it’s always quite a project. I started last night with a play from my college roommate’s playbook. I took a box and placed it on the center of my kitchen floor and started throwing all of my chametz into it. I filled the box pretty quickly, now I know why she put the box out about a month before Passover. There were a lot of staples (beans, pasta and rice) in the box, but there were also some hidden treasures in the back of my cabinets that I had completely forgotten about.

Sam Kass, White House assistant chef and Food Initiative Coordinator, wore a green tie – it was appropriate since the meeting was on St. Patrick’s Day. Twenty-eight community and faith-based organizations (CFBO) from around the country, including Hazon represented by yours truly, had gathered for a one-day meeting to discuss First Lady Michelle Obama’s ambitious initiative, Let’s Move, to combat childhood obesity in one generation. Kass and Jocelyn Frye, the First Lady’s Policy Director started the day by talking about the meaningful role that faith-based organizations play in their communities. The White House is seeking a comprehensive strategy to tackle the dual problem of hunger and obesity and they see faith-based organizations as uniquely positioned to do this work by allowing children to connect body, mind and spirit. Kass spoke of the need for simple ways for people to transform their lives and to then become leaders for others to make healthy changes, too.

Here in Portland we’re fortunate to have a year-round farmer’s market, and I’m always on the lookout for interesting, tasty, off-the-beaten-path things to make for Pesach. I love serving fresh asparagus at my seder, but it’s not in season yet, so I was looking for an alternative. Our local mushroom purveyor, Springwater Farm, offers a great variety of mushrooms, but they also sell other wild/foragable foods, including fiddlehead ferns and bags of stinging nettles. Here’s a link to some fiddlehead fern recipes.
The fiddleheads can be served in lieu of asparagus; just blanch them in boiling water and saute in garlic with a little salt.

It is apropos that the Whole Grains Council has declared quinoa as the March Grain of the Month, as we begin Passover on the night of March 29th. Quinoa, a rockstar of a grain in its own right with tons of nutritional value, made its debut as a Passover friendly grain just a few years ago, forever changing the way many people cook for the holiday.
According to the laws of Passover, chometz (barley, rye, oats, wheat, and spelt [BROWS to many who attended Jewish day school]) and their derivatives are forbidden. An Ashekanazic rabbinic tradition developed where kitniyot, legumes, rice and other similar products that are processed similar to chometz, look like chometz when ground into flour, or may have even just a bit of chometz in them, were also outlawed for Passover (many Sephardic Jews eat kitniyot).
As luck would have it, the law of kitniyot applies only to items that the rabbis were aware of at the time this tradition developed. This means that, you guessed it, quinoa is allowed on Passover! No longer were the Jewish people restricted to endless variations of potato dishes.
Enter, quinoa.


Hazon has been invited to join a group of Faith-based and Community organizations to support Michelle Obama’s recently launched Let’s Move campaign. The meeting in DC tomorrow will provide organizations with tools and information to help combat childhood obesity in their communities. Judith Belasco, Director of Food Programs, is headed to the Capitol to represent Hazon!
According to Judith, “Hazon is always looking to expand our support of healthier lifestyles as meaningfully as we can. Already North America’s largest faith-based supporter of CSA‘s, we provide healthy living education through our Jewish Food Education Network (JFEN) and annual Food Conference. We look forward to engaging the Jewish community and beyond in support of Let’s Move.”
According to Joshua DuBois, White House Director of Faith-Based and Neighborhood Parnerships, The Let’s Move campaign will combat the epidemic of childhood obesity through a comprehensive approach that builds on effective strategies, and mobilizes public and private sector resources. Let’s Move will engage every sector impacting the health of children to achieve this national goal, and will provide schools, families and communities simple tools to help kids be more active, eat better, and get healthy.
