Archive for the 'New Products' Category

iMasoret iPhone App

By Samuel Eskenasy

iMasoret is a new all-in-one Jewish tradition application.  It serves as a vast info center that can accompany the user wherever they go.  iMasoret includes all the siddur prayers (in Nussach  Ashkenaz  Sfarad  and Edot Hamizrach) for Israel and for The Diaspora. Also included are The Holy Days, the books of the Torah, Tehillim(Psalms), Lessons, Kabbalah, Blessings, and Songs.  The app even provides locations of Jewish sites of interest including kosher establishments, synagogues and hotels.

A Locavore’s Tool

The foodHub Image

Zachary Agopian is a chef in Portland, OR and an intern working with an exciting project called Food-Hub: This project promotes the use of local foods by directly connecting local farmers and ranchers with local buyers. Thanks, Zachary, for sharing this project with us!

If you’re like me you’re always on the prowl for the freshest ingredients to nourish your body. Now, this may involve an assortment of ridiculous activities; from a full inspection of your milk aisle for the freshest carton, or the heated family “discussion” over your highly guarded mushroom foraging stash. My personal favorite, over-dosing on peaches until you can’t stand the sight of one until next summer, as to not give-in to the temptation, in the long winter months, of a well traveled piece of fruit.

Kosher “Organic Batter Blaster” vicariously attends the Hazon food conference


My dear friends The Wandering Jew and David Levy over at Jewschool, sick with envy that they couldn’t attend the Hazon Food Conference this year, produced this tongue-in-cheek video to vicariously participate nonetheless. Please enjoy their playful snark as we consider how the hell this product fits into the eco-kashrut movement.

More Sustainable (Mediterranean) Goodness Coming to a CSA Near You!

kibbutz Neot Smadar

Do you love your CSA (or Tuv Ha’Haretz) but also want sustainable products that are not found locally where you live?  Things like olive oil and dates are local to the Mediterranean Sea – not New England.  But for folks in the greater New York area committed to sustainable agriculture, some of our CSAs have recently partnered with a new company that supports small-scale farming and economic development in the Negev Region of Israel.

Negev Nectars, a new business that launched last week, will be bringing gourmet, sustainably produced foods to CSAs (and Tuv Ha’Haretz) to the United States.  Negev Nectars members will be sent olive oil, jams, chutneys, honey, dried herbs and other unique products (check them out here) three times a year just before Hanukkah, Passover and Rosh Hashanah.  Negev Nectars can be shipped all over the U.S., although your share can be picked up at participating sites.  Currently Negev Nectars can be picked up at the Tuv Ha’Haretz in White Plains, NY and Forest Hills, NY with additional sites coming soon in New York and New Jersey.

Israeli-American Entrepeneur Noah Dan Sells Sustainable Pitango Gelato

Thanks so much to Rachel Bergstein for this great cross-post from the Green Profit.  Since her summer camp counselor explained in detail to a 14-year-old Rachel how the dairy industry ravages the environment, she has been awkwardly obsessed with sustainable food.  Today, Rachel and dairy are in a complicated relationship, based on a simultaneous love of cheese and concern for sustainability and environmental justice.  Rachel is a 2009 graduate of the University of Maryland, a New Israel Fund 2009 Social Justice Fellow, and a contributor to Green Prophet.


Photos courtesy of Jamie R. Liu

Noah Dan has not forgotten the tastes of his childhood.  He remembers eating brara, the fruits and vegetables bursting with incredible flavor but too “ugly” to package for sale in the cities, on Kibbutz Givat Brenner, where he was born and raised.  He also remembers eating creamy, homemade gelato in Trieste, Italy where he spent summers with his Italian grandparents.

Now a resident of the Washington DC area, Noah is the founder and CEO of Pitango Gelato.  Pitango, whose namesake is a variety of cherry that grows wild in Israel, recently opened two new shops in Washington, DC and Reston, Virginia after a successful first run in Baltimore, Maryland.  In his attempt to reproduce the gelato of his childhood, Noah has found a way to build a business that is sustainable, conscientious, and produces a very high-end product without the use of chemicals or artificial additives.

Our Wired World: A Kosher App for iPhone

This is the first in a new series of reviews of food-related apps for the iPhone that can help you find local, organic and kosher food at local markets, restaurants and on your travels. We’ll be reviewing a range of apps, many of them free, but we start with a look at a paid program: Kosher, by RustyBrick, which currently costs $4.99 from Apple’s iTunes app store.


Kosher‘s interface is cleanly designed. Essentially, it’s a front-end viewer for a database hosted on, which has listings of restaurants, groceries, butchers, kosher food stores and even caterers. The database also contains reviews that visitors to these establishments have submitted. But the app also has a host of iPhone specific features and goodies that make it a compelling purchase for any iPhone user who keeps kosher or has friends who do.

Deconstructing Osem Consomme


My (lovely) mother is a proper woman. It was a rare meal when we were allowed to place a food container directly on the table. For the most part we would decant the mustard or horseradish into a small bowl and take from that. In many areas I have followed in my mom’s footsteps, I too do not like putting cereal boxes and drink cartons on the table but that is because it bothers my aesthetic senses (i.e. they get in the way when they clutter a small kitchen table) and I want to shield my children against obnoxious marketing and advertising. Yet, unlike my mom I have had to cut corners and fallen a couple of rungs on the proper-ness ladder. By child number two, I stopped making my own tomato sauce and with child number three the days of homemade pie crusts were over.

A few months ago, the Times had an article that my mom cut out and sent to me about money saving measures one could take in the kitchen. I didn’t find it all that earth shattering but one thing it said was that sticking a few soup veggies in a pot is always better then store bought consomme. I love to cook but I also need time saving measures. Osem’s soup mixes, which can be found in most kosher food sections, are tasty and can offer that je ne sais quoi to rice dishes, cholents, and of course soups. In the past year Osem came out with a new chicken consomme that boasts all natural ingredients. Perhaps this new version can help us save time in the kitchen and will offer a healthier alternative to the original. Let’s see:

The Incredible, Edible Disney Egg?


Disney has found a way to infiltrate breakfast, by branding eggs with images of Mickey Mouse and other loveable Disney characters.  These eggs are (naturally, I suppose) neither cage free nor organic – but they sure put the fun back in breakfunfast.  I have many questions, but I’ll start with three:

1. What is Disney thinking, offering customers a daily opportunity to crack Mickey’s head open?

2. Is there anything scarier than waking up in the morning and opening up your egg carton to find MICKEY MOUSE GRINNING UP AT YOU?

What’s Your (Jewish Food) Sign?


With all the jokes about Jews loving Chinese food, it was only a matter of time before someone came up with a Jewish version of the Chinese zodiac calendar.  Now, by inputting your year of birth, you can find out which Jewish deli food (lox, bagel, black & white cookie…you get the picture) that you are cosmically aligned with.  Moreover, once you know your sign, you can (conveniently) purchase *stuff* with a picture of your sign on it.

A Honey Pot for Every Table

For many of us, apples and honey are an integral part of a Rosh HaShana celebration. But finding the right ‘apples and honey’ for your table is not always as simple as it sounds. Fortunately, there are plenty of ways to dress up the tradition: from beautiful and funky honey pots, to a variety of honey options that go beyond the bear.

When it comes to honey pots, you can go with something traditional and very jew-y:



Hydrox: The Comeback Cookie


The Jew & The Carrot reader, Naomi, recently asked:

“I was surprised to see Hydrox at ShopRite the other day, in ‘vintage’-style packaging. I had thought they were defunct. Why would they be coming back now?”

Good question, Naomi. As I wrote back in April, Hydrox – the chocolate sandwich cookie loved by kiddush-hopping Jews everywhere – was discontinued in 2003, just a few years after their fiercest competitor, Oreo, went kosher. According to “The Hydrox Cookie [Fan] Page,” Hydrox, which were first made in 1908 by Sunshine bakery actually preceded Oreos by four years. But Nabisco’s version quickly became the platonic ideal of a sandwich cookie, leaving Hydrox in a perpetual position of runner up.

Now, after 5 years off the market, Kellogg (which owned the brand at the time of its demise) is bringing Hydrox back to the Jews people.

iTunes and the Kosher Belly


A friend sent along a post from Gizmodo. In the post, I read about two new offerings in the Itunes App Store. For the uninitiated or the stranded on desert islands: the Itunes App Store is a place where you can buy software for your IPhone or Ipod Touch. There are awesome offerings and some really impressive ones in the realms of world religions. I have a Quran, Bible, Catholic Calendar, and other religiously oriented pieces. All the programs I have mentioned are free.
Enter “IBlessing” and “ParveOMeter” Each program is cute enough and functions without glitches.

IBlessing gives you guidance in reciting the blessing over food products as well as Shema Yisrael, Modeh Ani, hand washing and a shortened version of Birkat Hamazon (Grace After Meals). The tool is useful for those who are new to the
experiences of regular blessings recitation or for encouraging children, students or really anyone who wants to learn.

A “Kosher Whole Foods” Grows in Brooklyn


The Midwood section of Brooklyn, a largely Orthodox neighborhood known for it’s busy thoroughfare, “Avenue J,” where kosher eateries sprout like mushrooms (and where, ironically, I consumed one bite of the most disgusting mushroom pizza I’ve ever come across), is getting a culinary face lift. The newly opened Pomegranate, a 20,000 square-foot supermarket, exclusively sells kosher-certified products. The store, which houses three kitchens (dairy, meat, and parve) also features items that are not regularly found in kosher stores like organic produce, panko breadcrumbs, and fresh mozarella.

Digest This: Eco Milk and Bible Bread

Here are two tasty bites from the foodie blogosphere. B’tai Avon.

ezekiel.jpgSeparation of Church and Toast? Not for Food for Life, a company that makes a line of products called Ezekiel 4:9 – organic, sprouted, whole grain, kosher certified bread and cereals. (All labels come with passages of text for no extra charge.) Last week, Jewcy interviewed the makers of these biblical foodstuffs, which New York Magazine deemed “righteously tasty.” Read the interview here.