Israeli company, Veterix, has developed a way to ensure humanely raised, antibiotic-free livestock using wireless computer technology. Sensors are implanted in a cow’s second stomach, reporting back data on heart rate and other indicators of stress levels.

Currently, when a farmer suspects disease in one member of a herd, she is often forced to innoculate every animal prophylactically. Veterix says its technology can help farmers locate animals experiencing trauma, either because they’ve been separated from the herd or because they’re suffering illness such as hoof and mouth disease, or just because they’re horny.

“Healthy animals mean healthy people,” says Eliav Tahar, the company’s CEO and co-founder. “We have built a system that ensures animals will give better meat and milk.”  The cost of the transmitter is about $75 per head.

Veterix hopes consumers will drive adoption of the technology, searching for Veterix stamped meat, in much the same way they look for other symbols such as Organic or Kosher.