Does A Bagel Platter Make Us Hypocrites?

bageltray.jpgLast Sunday Hazon hosted our annual BIG board meeting.  The board itself meets four times a year, but January’s meeting is the only time when the staff is invited and everyone is in the same place.  It’s kind of a big deal around here.

As with every business meeting these days, serving food is essential - Michael Pollan writes in In Defense of Food, “It is apparently considered gauche at a business meeting or conference if a spread of bagels, muffins, pastries and soft drinks is not provided at frequent intervals.” 

What Pollan doesn’t say is that, of all the aspects of a given meeting, food is probably the thing that attendees grumble about most.  Maybe the bagels were too hard, the muffins too sticky, and would it have killed them to have herbal tea with the coffee?  In the end, it seems getting the food “right” is almost as important as the meeting agenda. 

Unfortunately, finding the right food when your organization is committed to health, sustainability and inclusive Jewish community is not particularly straight forward. 

Hazon’s mission is to create a healthier and more sustainable Jewish community as a step towards a healthier and more sustainable world for everyone.  We also thrive on bringing people together across difference - including different understandings and observance levels of kashrut.  If we just wanted to serve kosher food, that’d be no problem here in New York City.  And if we just wanted sustainable (local, organic etc.) food, that’d also be easy enough.  But because we wanted to make the meeting inclusive to the diverse Jewish identities that would be in the room, the food we served needed to be both kosher AND sustainable.

The meeting was scheduled from 11-5pm, which essentially left us serving brunch and an afternoon snack.  In theory we wanted to steer clear of the ”bagel and muffin” tray Pollan mentions and also the dreaded unseasonal fruit platter that seems to plauge every meeting, kiddush table, and simcha.  But when you’re planning to serve food to 25+ people and you want there to be a certain level of ease and professionalism (and as few grumbles as possible), you are basically at the mercy of caterers.  The kosher, vegetarian Indian and Chinese places we often use for smaller meetings were out,  and Caravan of Dreams (New York’s de facto Mecca of vegan, organic, kosher-certified cuisine) was too heavy for brunch.

So, after a good deal of searching for a restaurant that could fit our needs, we ended up with a kosher bagel platter with several types of cream cheese, two green salads with a gelatinous mystery dressing…and a freaking unseasonal fruit platter.  The whole thing cost about $17 per person.  I could feel the the industrial food world pointing and laughing as we sat there talking about Hazon’s amazing programs around sustainable food while nibbling on flavorless winter watermelon. 

Our snack was a little better - organic dried apricots and pecans, organic salsa and hummus with carrot sticks and crackers, and organic cookies (Newan’s Own Ginger O’s and Hermits), all kosher, and all purchased at a food coop for about $1 per person.  In retrospect, we could have picked up bagels cream cheese, a basket of whole citrus fruits, apples and pears, and a bag of organic coffee grounds for a fraction of the cost of a catered brunch - but that would have meant more staff time brewing, preparing and plating the food - on SUNDAY - instead of it being delivered on a convenient tray.   

At the meeting, Hazon’s COO Cheryl Cook declared that this would be the last board meeting where the food we served did not match our oranizational values.  Gulp.  We’ll keep you posted as we strive to work our way out of foodie hypocrite-dom - any suggestions you have along the way would be greatly appreciated.

8 Responses to “Does A Bagel Platter Make Us Hypocrites?”

  1. lux Says:

    Where there is a market need (as there clearly was here) then there’s a business opportunity. One obvious solution would be to start the kind of catering service that you could not find.

  2. Richard Dale Says:

    As someone who was at this meeting, and ate the bagels, I have a complaint to make…

    Woops, sorry, where was I?

    This is a great post. I think there is an amazing pent-up demand for shuls, schools and community groups everywhere to hear from someone how to solve this problem … I am very excited to see where this takes us.

  3. Michael Croland Says:

    Perhaps y’all can learn a little something from this? :-)

    http://www.theonion.com/conten.....eace_talks

  4. Leah Koenig Says:

    I think you’re right lux there’s definitely a business opportunity there, but I don’t think having a small, already very hard working non-profit take on a catering service is the most obvious solution! :) Calling all kosher, ethical chefs - if you you build it, we will buy!

    Agreed Richard - the potential for supply to catch up with demand is exciting!

    The link didn’t work Michael - could you repost?

  5. Michael Croland Says:

    Take two:

    Perhaps y’all can learn a little something from this? :-)

    http://tinyurl.com/2ca2ur

  6. aliza Says:

    Leah,

    Thanks for posting this- I think this is generally a big problem - the food in institutional Jewish world is horrendous, often due to the need for Kashrut…this is something I keep thinking about when going to/planning events. Maybe Hazon could team up with JUFJ’s Ethical Simcha’s campaign down in DC to work on this…it’s like “ethical meetings” in the Jewish community…I mean the same goes for other issues like hotel labor, energy usage, etc.

  7. Marc Sessler Says:

    Hello! My name is Marc. I am not a member of Hazon but this was sent to me by a member. I am a kosher chef that specializes in exactly what you are referring to in this article. My website is http://www.mealsbymarc.com. I am based in Edison, NJ so delivering a lunch platter to NYC would probably not be feasible however I do a lot of business with private parties and would definitely come to NYC to cater a larger event. Please keep me in mind.

    I am a relative of Dan Kestin, who I believe is on your board. This article was sent to me by Elissa Meth, Dan’s fiance.

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