The other day my boyfriend and I were enjoying a Sunday walk in Brooklyn when we ran into his friend Ana, her partner and their adorable new baby.  Among the introductions and pleasantries she mentioned that she was distributing her film FRESH.  “Here, tell me what you think of it,” she said handing me a copy, knowing I was a food writer.

So, one night a while later my boyfriend and I tucked into the sofa and watched FRESH, the new film by Ana Sofia Joanes.  As someone who has seen Food Inc and has read a lot of Michael Pollan, the material was not new to me, however I found the material’s presentation (forgive the pun) fresh.  I had found Food Inc to be a good film, but heavy on the propaganda.  I felt that FRESH got its message across in a far more even-handed way.  The film invoked a pretty good discussion, and I was happy to see on their website they had some additional educational materials and even a call for recipes.  But you don’t have to be a Jew and the Carrot writer or have chance encounters with the director to see this film.  If you live in the New York area there will be a screening this Tuesday.

Green Screens and Independents Night Presents
FRESH
Tuesday, Oct. 27, 6:30 p.m.

Director Ana Sofia Joanes will join David Haight, New York Director of American Farmland Trust; Hudson Valley Farmer Cheryl Rogowski (winner of a 2004 MacArthur Fellow Genius Grant) and moderator Jen Small of AFT and Flying Pigs Farm for a discussion and reception following the screening at Lincoln Center 70 W 63RD St New York, NY 10023

And if you don’t find yourself in NYC this Tuesday, you can click here to find a screening near you.  Or you can also host your own screening, for more information click here or check out their website www.freshthemovie.com