*FRESH* is Coming to the Big Screen in NYC!

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After thousands of community screenings and grassroots word-of-mouth, you can finally watch FRESH at the theater. We’re opening at the Quad Cinema Friday April 9th. In the spirit of our grassroots model, we’ve organized a long list of how-to workshops, farm to table dinners, lectures and tastings just for you – including two lectures this Sunday by Joel Salatin (details below)

So pick up your fork, get your hands in some dirt and discover new ways to support real food in the city! Almost all FRESH Week event tickets include a redeemable voucher for a FRESH movie ticket at the Quad, so what are you waiting for? GET FRESH NYC!

Below is just a sampling of the events we have planned.

Thursday, April 1st: FRESH KICK-OFF: WINE & CHEESE TASTING

Nibble, sip and chat beside Xavier Roux’s 60-foot ant sculpture at The Invisible Dog, the FRESHest new gallery in town. ana Sofia joanes, the director of FRESH, will be here at 6:30pm for this kickoff event to FRESH Week, so come by and say hello! Cheese and carbon-neutral, bio-dynamic wines from Paul Dolan vineyards will be featured.

Joel Salatin Lecture “Can you feed the world? –Answering elitism, production, and choice.”
Sunday, April 4 2010
5:00 PM – 6:30 PM
Teachers College / Columbia University (Broadway between 120th and 121st Streets New York, NY)

By far and away the two most common questions asked of Joel Salatin are: How can we afford local artisanal heritage-based food? And: Is it realistic to think we can really feed the world with a non-industrial food system? Because the local clean food movement, for all its allure, is still only some 2 percent of all food sales, envisioning it as a credible, viable alternative to industrial corporatized genetically modified food seems like pie-in-the-sky dreaming. Using his own Polyface Farm principles as a foundation, Joel builds this vision one piece at a time by blending theory and practice. You will never think about the food system the same way again.

CLICK HERE to purchase tickets now.  Tickets: $35 At this event you will receive a movie voucher to see FRESH at Quad Cinema from April 9-15.  For a 20% discount on tickets, use password FRESHpromo

Joel Salatin Lecture “The sheer ecstasy of being a lunatic farmer.”
Sunday, April 4 2010
7:00 PM – 8:30 PM
Teachers College / Columbia University (Broadway between 120th and 121st Streets New York, NY)

In this mischievous lecture, Joel Salatin compares the industrial global food paradigm with the heritage local food paradigm. Using hilarious stories from his family’s Polyface Farm experience, Salatin examines the contrast on many different levels: fertility, carbon cycling, energy use, relationships, marketing, and spirit. If you ever wondered: “What’s really the difference between pastured poultry and Tyson’s”? –now you’ll know.

CLICK HERE to purchase tickets now.  Tickets: $35 At this event you will receive a movie voucher to see FRESH at Quad Cinema from April 9-15.  For a 20% discount on tickets, use password FRESHpromo

For a full listing of NYC FRESH events please visit www.FRESHthemovie.com

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