The New York Post reported yesterday that Coca-Cola added five new hybrid-electric trucks to it’s 90-vehicle delivery fleet at it’s distribution center in the South Bronx.  NYC’s Mayor Bloomberg was reported as saying:

“What the company does is known to people around the world. The same can be said for New York City. That’s why it’s so important we take the lead on big issues like air pollution and global warming.”

According to the Post, Coke’s new trucks cost about 40 percent more than conventional diesel trucks and use 32 percent less fuel and are powered entirely by electricity, which produces zero emissions, when traveling at speeds below 30 mph.

As an occasional - and semi-closeted - Coke drinker (I only drink sometimes and only at restaurants with ice and a straw), I’m both excited and wary about Coke’s green leanings.  It’s definitely a step in the right direction for reducing greenhouse gas emissions, but it’s also a very small step.  Whole Foods offsets 100% of its energy use with wind power - couldn’t Coke (which owns, like, half the world) do a little better than 5 trucks?