by
Jeff · November 11th, 2007

It seems that Jews have made it. Bizarre, strange American holiday rituals (read: butter turkeys for Thanksgiving, fruit cakes for Christmas) have extended out a hand to American Jews. New for the holiday season is a special soda that tastes like latkes and a Christmas Ham soda that happens to be kosher.
Jones Soda co., a Seattle based soda-maker, announced new soda flavors for the holiday season. See the story in The Olympian. Jones is known for bizarre and “offbeat” flavors. New to the holiday line–in addition to the turkey and gravy soda flavors for Thanksgiving–are Chanukkah and Christmas flavors. The Hanukkah pack features Jelly Doughnut, Apple Sauce, Chocolate Coins and latkes soda flavors. “As always, both packs are kosher,” a Jones statement read.
I don’t know why this bothers me so much but it does. It just combines so many ridiculous food trends that characterize how sick we as a country are. First off, major chemical research was needed to make chocolate coin or ham flavored soda, without any trace of chocolate or ham, which means the sodas are all artificial flavoring and sugar. Secondly, was there a demand for this? It’s not that cute. It’s sort of funny, I guess, but far from appealing. It’s nice that Jones agreed that some of its proceeds will go to charity, but isn’t that just a typical PR ploy to get more people to buy the holiday sodas. Lastly, I hate when holidays are reduced to the foods we use to celebrate them, and in this case, only the idea and flavors of the food we use to celebrate Christmas and Hanukkah are being recognized.
All that said, this is a good opportunity for those who don’t eat pork, or kosher processed fake soy pork treats, to taste the flavors of ham. Let me know how it is.

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