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Hydrox: The Comeback Cookie

Posted By Leah Koenig On September 2, 2008 @ 3:14 pm In Chocolate,Kosher,New Products | 7 Comments


The Jew & The Carrot reader, Naomi, recently asked:

“I was surprised to see Hydrox at ShopRite the other day, in ‘vintage’-style packaging. I had thought they were defunct. Why would they be coming back now?”

Good question, Naomi. As I wrote [1] back in April, Hydrox – the chocolate sandwich cookie loved by kiddush-hopping Jews everywhere – was discontinued in 2003, just a few years after their fiercest competitor, Oreo, went kosher. According to “The Hydrox Cookie [Fan] Page [2],” Hydrox, which were first made in 1908 by Sunshine bakery actually preceded Oreos by four years. But Nabisco’s version quickly became the platonic ideal of a sandwich cookie, leaving Hydrox in a perpetual position of runner up.

Now, after 5 years off the market, Kellogg (which owned the brand at the time of its demise) is bringing Hydrox back to the Jews people.

The Wall Street Journal [3] explained:

Bowing to more than 1,300 phone inquiries, an online petition with more than 1,000 signatures and Internet chat sites lamenting the demise of the snack, Kellogg Co. has decided to temporarily relaunch Hydrox, the left-for-dead cookie.

Cookie activism is alive and well, it seems.

According to a recent article [4] in the New York Times, Kellogg reintroduced the cookie at an event in New York City last week, and is producing a limited run of them – packaged, as Naomi saw, in retro-gear. Rejoicing may commence for Kiddush tables, Shabbat potlucks, and lazy Obama bake sale [5] participants everywhere. What do you think about the comeback cookie?

Related Posts
Oreo vs. Hydrox [1]
Chanukkah Fry Fest (Fried Oreos) [6]
Dairy or Soy? Quit Milking the Question [7]

Article printed from The Jew and the Carrot: http://jcarrot.org

URL to article: http://jcarrot.org/hydrox-the-comeback-cookie

URLs in this post:

[1] wrote: http://jcarrot.org/oreo-vs-hydrox/

[2] The Hydrox Cookie [Fan] Page: http://www.spacefem.com/hydrox/

[3] The Wall Street Journal: http://online.wsj.com/article/SB121193695783324733.html?mod=googlenews_wsj

[4] article: http://www.nytimes.com/2008/08/21/business/media/21adco.html?_r=1&oref=slogin

[5] Obama bake sale: http://my.barackobama.com/page/event/detail/organizing/4gsvl

[6] Chanukkah Fry Fest (Fried Oreos): http://jcarrot.org/chanukkah-fry-fest/

[7] Dairy or Soy? Quit Milking the Question: http://jcarrot.org/dairy-or-soy-quit-milking-the-question/

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