This just came to my inbox–and begs some unpacking. The ad boasts “Stay fit, keep Kosher.” …But am I missing something about where the first part of that slogan fits in? (Click the pic for a better view of it.)

So rather than let my skepticism get away with me, I checked out their web site which is very patriotic light blue motif with “healthy” written here or there. Complete with advice from a certified nutritionist, perhaps it wasn’t so bad. But there’s a small devil in the fine print:

KosherZoneChefs^®delivers fresh food to your doorstep daily. We provide our clients with 3 delicious gourmet meals and 2 great tasting snacks by 5am each and every delivery day. In order to insure variety, we make it our top priority to maintain a thirty-one day cycle of various entrees.

Every meal delivered to my door? Well, maybe that would give me some extra time at the gym…

If you have an exterior door in which we need a key to gain access to your residence, you can FedEx us a duplicate key in which we will gladly pick up the expense. KosherZoneChefs^® is not just a diet, it is a lifestyle so when you wake up in the morning we are there to start your Kosherzonechefs compliant day.

It’s a lifestyle? I suppose eating delivery 24/7 is certainly a lifestyle choice, but I’m not a fan of branded (and reheated) lifestyles…

All of your gourmet meals are packaged in convenient microwaveable containers. […] They can be heated in a microwave with the cover slightly opened for 1 to 3 minutes* or transfer to your own dish and place in a conventional oven for 5 minutes at 350 degrees*. At the end of the day just leave your bag outside for the next day. At KosherZoneChefs^®, we’re always a telephone call away.

Wait wait wait–microwavable? So here I finally gave into my skepticism and decided, indeed, the healthy aspect here is likely a marketing gig. Taking a look at the menu provided on the next page, it is hard to pick out foods which don’t sound perfectly healthy but nutrition facts there were none. I mean, I took marketing courses in college, I know how the tactic goes.

JCarrot is not responsible for the views of it’s contributors, but I’m pretty sure that folks reading this will agree that bagged, frozen, and shipped foods are against the point of “healthy” and certainly not in line with “sustainable.” Hopefully for $30 per day ($900 per month) you can pay the kid across the hall or down the street to visit the farmer’s market weekly to pick up some really healthy stuff for you. Ready to eat it might not be, but for $900, you might just be able to hire some cooking help too.

Either way, with all due respect to the KosherZoneChefs enterprise, I’ll pass, thanks.