The Board of Guardians of British Jews, the satirically self-titled “voice of all Jews since 1967″, objects to McDonald’s bagel breakfast sandwhich due to the fast-food chain’s use of pork-sausage with an emblematically Jewish bread.
“While we are not offended by neutral products going into a bagel such as jam or cream cheese, putting pork-sausage or bacon in it is something we cannot accept, that coupled with the recent advertising campaign by McDonald’s shows how much disregard they have for the feelings of the Jewish community,” said Board director of communal services Jacob Bloom.
The Board is threatening boycotts.
