I suppose it was just a matter of time: Pepsi just joined the world of greenwashed corporations with the introduction of Pepsi Raw. 

Like other “natural sodas” available on the market, the new drink comes in glass bottles and is made with ingredients like cane sugar, coffee leaf, apple extract, and sparkling watter.  (I suppose you might call it “Kosher for Passover” Pepsi’s eco-friendly cousin?)

While Pepsi Raw certainly beats regular Pepsi’s brew of high fructose corn syrup, phosphoric acid, and artificial colorings, I’m not planning on running to the stores just yet.  Actually, I couldn’t even if I wanted to - as of now Pepsi Raw is only available in the UK. (I haven’t decided if this counts as another nod to the Brits for being one step ahead.)

If you have 20 seconds to spare, I highly recommend checking out Pepsi Raw’s bizarre ”dance dance revolution” website splash page.  I’m not yet sure what it has to do with soda, but it’s definitely entertaining.