Comments on: Soup Dupe: When Food Companies Lie http://jcarrot.org/soup-dupe-when-food-companies-lie/ Jews, Food, and Contemporary Issues Sat, 11 Oct 2008 01:28:30 +0000 http://wordpress.org/?v=2.3.2 By: Rabbi Shmuel http://jcarrot.org/soup-dupe-when-food-companies-lie/#comment-4205 Rabbi Shmuel Mon, 28 Jan 2008 22:17:39 +0000 http://jcarrot.org/soup-dupe-when-food-companies-lie/#comment-4205 It's called "greenwashing" - trying to make your product seem friendlier and more "green" than the next guy's. My favorite? "cage free" so they're crammed into a large house and not individual cages - I say gev them a kopeck and let them buy what they want (the chickens that is) It’s called “greenwashing” - trying to make your product seem friendlier and more “green” than the next guy’s. My favorite? “cage free” so they’re crammed into a large house and not individual cages - I say gev them a kopeck and let them buy what they want (the chickens that is)

]]> By: Leah Koenig http://jcarrot.org/soup-dupe-when-food-companies-lie/#comment-4204 Leah Koenig Mon, 28 Jan 2008 21:45:39 +0000 http://jcarrot.org/soup-dupe-when-food-companies-lie/#comment-4204 Thanks Lux - on the one hand, I think that marketers should have the right to do their job. But I wonder if the definition of "what will get them fired and/or the company sued" should get a bit more strict. Thanks Lux - on the one hand, I think that marketers should have the right to do their job. But I wonder if the definition of “what will get them fired and/or the company sued” should get a bit more strict.

]]> By: lux http://jcarrot.org/soup-dupe-when-food-companies-lie/#comment-4203 lux Mon, 28 Jan 2008 21:27:31 +0000 http://jcarrot.org/soup-dupe-when-food-companies-lie/#comment-4203 This practice is hardly new. For decades now, food marketing has followed the latest health trend of the day ... oat bran, whole grain, soy, low-carb, low-cal, low-fat ... you name it, if it's a hot buzzword, it's been worked into the marketing mix. Professional marketers understand the rules of the game, and they generally walk right up to, but not over, the line between what's acceptable and what's going to get them fired and/or the company sued. This practice is hardly new. For decades now, food marketing has followed the latest health trend of the day … oat bran, whole grain, soy, low-carb, low-cal, low-fat … you name it, if it’s a hot buzzword, it’s been worked into the marketing mix.

Professional marketers understand the rules of the game, and they generally walk right up to, but not over, the line between what’s acceptable and what’s going to get them fired and/or the company sued.

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