First there were Smucker’s Uncrustables – the prefab PB&J sandwiches that resemble mini pot-pies and fit snugly (jam and all) in the toaster. Now, Kraft has introduced frozen Bagel-fuls that come pre-shmeared with cream cheese.
Really? PB&J and bagels with cream cheese are already the definition of “on the go” foods - is there really consumer demand to shave 30 seconds off the morning routine? And wouldn’t these convenience bagels actually take more time since they have to defrost?
More than that, I find Bagel-fuls to be a serious affront to the bagel’s integrity. There was a time when the bagel – crusty, chewy, and drowning in poppy seeds – rivaled challah as the quintessential Jewish bread. And while shrink-wrapped versions (like Lender’s) have already made a mockery of our beloved carb, Bagel-fuls truly represent a new low.
Fight back against this culinary offense – whether you’re partial to plain, scallion, or Toffuti, the right to shmear is yours.
Related bagel posts on The Jew & The Carrot
The Only Bagel
What’s so Jewish About Bagels?
Does it Work for a Knish Too?
Does a Bagel Platter Make us Hypocrites?
(Hat tip to My Jewish Learning)