Now you can imbibe and toast to a healthier ecosystem! From MSNBC.com, watch the video report here or read more below:

“Having fun, brewing world class beer, promoting beer culture and being environment stewards,” Kim says, recounting the rules.

Sixteen years and 300 employees later, New Belgium is now the nation’s third largest mid-sized brewery, and its corporate soul is still very much intact.

“Success here is about more than just the bottom line,” Kim says. “It’s also about the ‘Three R’s:’” reduce, reuse, recycle.

The brew kettles at New Belgium use 65 percent less energy than a standard brew kettle, spent grain goes to a local cattle farmer, and, perhaps most surprising, the brewery turns waste water into energy.

Full article here.